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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?

A) Edge
B) Scheduled
C) Streaming
D) Batch

2. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
B) The event is being sent via batch ingestion instead of streaming.
C) The event payload is missing the `testProfile` flag.
D) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.

3. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Manually edit the "Welcome Offers" collection and add the new offer.
B) Re-publish the collection to force it to refresh its contents.
C) Edit the new offer's properties and set its `category` attribute to "Welcome".
D) Nothing. The offer will be added automatically without any changes.

4. A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?

A) A 'Read Audience' activity
B) A 'Condition' activity
C) An 'Event' activity
D) An 'Audience Qualification' activity

5. A digital marketing manager is designing a promotional email that needs to dynamically display different content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).
Which of the following are direct data sources that can be used for personalizing the email content? (Choose 2.)

A) Offer decisions
B) Helper functions
C) Audiences
D) Identities
E) Calculated attributes

Solutions: