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GCCC Strategic Communication Management Professional Sample Questions:

1. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) so there is time to print new business cards.
B) media tends to distort messages.
C) leaders need to feel important so they want to be notified first.
D) to ensure they have the information needed to communicate with others.

2. In defining the goals component of a communication plan, a communication manager should:

A) request clarification from senior management regarding the resources available to implement the plan.
B) evaluate a wide range of communication channels that will reach the target audiences.
C) decide what the target audiences should do as a result of implementation of the communication plan.
D) determine which goals can be tracked on a continuous basis.

3. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Tell your manager that it is just not possible given current priorities and resources
B) Seek clarification from your manager about the project parameters
C) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
D) Re-assess your team's priorities

4. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
B) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
C) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
D) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.

5. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team can handle large-scale projects when needed.
B) An in-house communication team is more cost-effective than relying on external resources.
C) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
D) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.

Solutions: