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Facebook Certified Community Manager Sample Questions:

1. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Create a poll to ask members what interests them and what they want these new groups to focus on
B) Join similar groups to see what they are discussing and create groups related to those topic
C) Analyze the most popular posts for the last six months and create groups based on those post topics
D) Launch a few groups, announce them in the current one and begin to create content for those new groups

2. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Review briefs from internal stakeholders outlining key messaging, details and targets
B) Review previous post results and reuse the content that performed best
C) Prioritize the content from the department that is the most polished and ready to post
D) Research competitors and replicate popular creative tactics that perform well for them

3. A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

A) Link to the new community and encourage people to join it
B) Remove the members who are joining the new community
C) Create a post that discourages members from joining the new community
D) Continue to focus on the original community

4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase video content across all platforms
D) Increase influencer content across all platforms

5. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Analyze drop-off for video content
B) Survey community members
C) Study engagement trends on the school's Facebook Page
D) Interview alumni

Solutions: