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Facebook Certified Community Manager Sample Questions:

1. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How many current clients found the trainer on each platform
B) How much engagement each platform gets
C) How much the trainer enjoys using each platform
D) How much time the trainer spends on each platform

2. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Decline the post with feedback to educate the celebrity on the group policy
B) Adjust the rules to allow political content and generate more group engagement
C) Approve the post with a warning to the celebrity
D) Approve the post and close commenting to prevent political discussion
E) Treat the celebrity according to the policy of the group

3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase video content across all platforms
D) Increase influencer content across all platforms

4. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Delete the member's comments and mute them for seven days
B) Remove the member from the group
C) Repost a group rule and mute them for seven days
D) Reply to the member's comment and tag them in the rule post

5. A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

A) Recommend external resources about the topic
B) Post a comment tagging other members who can help
C) Message some relevant members to ask them to comment
D) Repost the question as an announcement

Solutions: