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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Recreate the calculated metric using campaign event types.
B) Apply a fallback metric for revenue tracking.
C) Enable cross-channel campaign tracking.
D) Map the correct campaign events to the revenue metric.

2. Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:

A) Scatter Plot
B) Line Chart
C) Bar Chart
D) Summary Table

3. Which feature in Adobe CJA allows automated report delivery to business stakeholders?
Response:

A) Identity Sync Service
B) Campaign Execution Module
C) Data Distribution Manager
D) Report Scheduler

4. Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:

A) Apply the "Region" filter and reschedule the report.
B) Enable advanced data processing for regional segmentation.
C) Update the calculated metrics definition.
D) Increase the report delivery frequency.

5. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:

A) Use Predefined Data Views
B) Validate Profile Permissions
C) Apply Data Retention Rules
D) Enable Identity Resolution

Solutions: