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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:

A) Calculated Metric Formula
B) Data Export Rules
C) Campaign Priority Level
D) Date Range Filter

2. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to early touches
B) The attribution model gives more credit to later touches
C) The attribution model prioritizes paid channels over organic
D) The lookback window for the orders is too short

3. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with the 24-month rolling data window.
B) The data view with the 18-month rolling data window.
C) The data view with the 36-month rolling data window.
D) The data view with a 12-month rolling data window.

4. Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:

A) Funnel Analysis
B) Bar Chart
C) Line Graph
D) Summary Table

5. Which Adobe CJA features support project-level report sharing?
(Select two.)
Response:

A) Report Sharing Settings
B) Folder Management
C) Profile Sync Module
D) Campaign Priority Manager

Solutions: