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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the role of the reseller during the support stage of the technology lifecycle?

A) to cross-sell additional accessories and service
B) to provide training for end users and address operation issues
C) to monitor usage and to notify managers if users abuse their printing privileges
D) to determine how to redeploy devices

2. What is the color strategy known as piggybacking?

A) working with the producer of a non-competing product to market a complementary product, such as the way fashion designers coordinate men's dress shirts and ties
B) risking sure the colors overlap so they appear to be 'piggybacking" on each other
C) using colors that appear next to each other on the color wheel
D) using complementary colors in marketing documents

3. What is NOT addressed in the HP Value Proposition?

A) reliability
B) assessment
C) real world performance
D) simplicity

4. Which question is a typical cross-selling phrase?

A) Would you benefit from a single-function device instead of an MFP?
B) Would you benefit from increasing the number of MFPs in your fleet?
C) Would you like to add an HP Care Pack to your HP MFP?
D) Would you benefit from a duplex model?

5. What is the HP Marketing Resource Center?

A) A newly-created team of marketing experts who provide in-house training for HP partners
B) An HP resource for document templates, free training classes, and success stories
C) A new HP service for HP partners who provide printed marketing material on demand
D) A new HP print center for end users who provide customer-designed marketing material

Solutions: