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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create an event in Microsoft Dynamics Marketing, and add contacts from two lists to the event as attendees.
What happens if a contact is on both lists?
A) The attendance list includes one entry for the contact created from the first list imported.
B) The attendance list does not include the contact.
C) The attendance list includes one entry for the contact created from the second list imported.
D) The attendance list includes two entries for the contact.
2. Which two field values are required to create a rate card in Microsoft Dynamics Marketing?Each correct answer presents part of the solution.
A) Market
B) Company
C) Created By
D) Media Outlet
3. You create an event venue in Microsoft Dynamics Marketing.
Which information can you add to the event venue?
A) Tasks
B) Sessions
C) Files
D) staff
4. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
A) Add a form to the website and configure the form to submit data to the landing page.
B) On any page of the website, create a hyperlink to the landing page URL.
C) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
D) Add a page to the website and embed the HTML code of the landing page into the page.
5. You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?
A) to all approvers in the specified order regardless of the responses
B) to each approver in the specified order until one approver approves the request
C) to each approver in the specified order until one approver rejects the request
D) to all approvers at the same time
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
