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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - User roles and security - Marketing calendar and workspace |
| Event Management and Budgeting | 15% | - Set up and manage events/webinars - Manage media plans and rate cards - Track marketing budgets and expenses |
| Manage Marketing Contacts, Leads and Segments | 25% | - Build static and dynamic segments - Create and manage contacts and leads - Lead scoring and qualification |
| Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.
A) Description
B) Rate Type
C) Vendor
D) Rate
2. You open an automated marketing campaign that is scheduled to begin immediately, and click the Activate button.
When will the first campaign activity run?
A) after all the activities pass validation
B) after the first activity passes validation
C) immediately
D) as soon as the campaign is approved
3. You create an event venue in Microsoft Dynamics Marketing.
Which information can you add to the event venue?
A) Tasks
B) Sessions
C) Files
D) staff
4. A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.
A) The Microsoft Dynamics Marketing Administrator did not turn on data service for the organization.
B) The user's contact record does not contain a valid email address,
C) The Microsoft Dynamics Marketing Alert Processing service is not turned on.
D) The user's User Preferences dashboard does not contain a valid email address.
5. You plan to add a Power BI widget to your Microsoft Dynamics Marketing home page.
Where can you store the workbook for the widget?
A) a Microsoft SharePoint document library
B) File Manager
C) Microsoft Dynamics CRM
D) a local instance of Microsoft SQL Server
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A,C | Question # 5 Answer: B |
