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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A) Send emails using dynamic content based on prospect account fields
B) Send five emails exactly seven days apart, without any following steps
C) Send highly targeted content first, followed by less targeted content
D) Send the least targeted content first, followed by more targeted content

2. Which is true about Visitor Filters?

A) You can filter by a hostname wildcard
B) You can the filter by IP
C) You can filter by a hostname
D) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
E) You can't filter your own company IP

3. There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A) True
B) False

4. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D) Select the "Accounts" filter that allows filtering by accounts created within the last month.

5. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Salesforce Engage and CRM Visible List
B) Static Public List and Automation Rule
C) Email Preference Center and Static Public List
D) Email Preference Center and Dynamic Public List

Solutions: