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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

2. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Media Buy Key.
C) All fields are mapped except for the Campaign Key
D) All fields are mapped except for the Media Buy Name.

3. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The VLOOKUP function
B) Calculated dimensions
C) Mapped dimensions
D) The EXTRACT function
E) Mapped measurements

4. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
B) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
C) Measurements that are set with the LIFETIME aggregation function
D) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.

5. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)

Solutions: