Salesforce Marketing Cloud Personalization Accredited Professional : Marketing-Cloud-Personalization

Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam
Updated: Aug 12, 2026
Q&As: 122 Questions and Answers

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Value Pack Total: $179.94 $79.98

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Topic	Details
Topic 1	Activation: Salesforce consultants learn to execute impactful campaigns using tools like A B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.
Topic 2	Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 3	Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
Topic 4	Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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