PCM Certified Professional Salary
- United States: $ 30,000
- Europe:€27049
- England: £23049
- India:₹ 213131
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How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
AMA PCM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Strategy | 10% | - Market Planning and Strategy - Marketing Management Fundamentals |
| Global, Ethical, and Sustainable Marketing | 11% | - Marketing Ethics - Sustainability in Marketing - Global Marketing Management |
| Communicate the Value Offering | 11% | - Digital Marketing - Promotion Management - Social Media Marketing - Traditional Promotional Methods |
| The Offering – Product and Service | 21% | - Product Strategy - Branding Strategy - New Product Development - Service Strategy |
| Buyers and Markets | 17% | - Consumer Behavior - Segmentation, Targeting, and Positioning - Organizational Buyer Behavior |
| Manage Pricing Decisions | 7% | - Pricing Execution - Pricing Objectives and Strategies - Pricing Tactics |
| Deliver the Value Offering | 8% | - Logistics and Supply Chain - Marketing Channels - Physical Distribution |
| Managing Information for Marketing Insights | 15% | - Customer Relationship Management - Market Research Fundamentals - Data and Marketing Analytics |
