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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Email Marketing Best Practices | - Email deliverability fundamentals - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) |
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
A) Add complementary SMS campaigns.
B) Create more focused segmented lists for messaging.
C) Focus on action-driven subject lines.
2. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?
A) Based on Subscriber Preview List or Data Extension
B) Based on Preview
C) Based on Recipient test Data Extension
3. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A) Email Engagement
B) Manual Engagement
C) Web Conversion
4. Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A) 
B) 
C) 
5. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?
A) Place a Random Split before Path Optimizer for the pilot group.
B) Select winning path three days after journey activation
C) Configure a holdback group to be targeted by the winner.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
