Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 19, 2026
  • Q&As: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Conversational messaging
  • 1. Response handling
    • 2. Customer engagement
      • 3. Ongoing interactions across messaging channels
        - Marketing agents
        • 1. Automated campaign creation
          • 2. Content generation
            • 3. Audience segmentation
              - Predictive AI
              • 1. Selecting appropriate predictive AI features
                Platform Setup & Governance13%- Business Units and governance
                • 1. Roles and Enhanced CMS Workspaces
                  • 2. Content and user governance
                    • 3. Business Unit requirements
                      - Domain authentication and authorization
                      • 1. Branded and authenticated email delivery
                        • 2. Self-service domain authentication
                          • 3. Domain authorization
                            - Marketing Cloud Next environment setup
                            • 1. Permission sets
                              • 2. Data 360 provisioning
                                • 3. Marketing Data Kit installation
                                  • 4. Core Org Edition requirements
                                    Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
                                    • 1. Selecting appropriate data sources
                                      • 2. Adding customer data to messaging content
                                        - Personalization
                                        • 1. Content variations
                                          • 2. AMPscript
                                            • 3. Handlebars
                                              • 4. Merge fields
                                                • 5. Repeaters
                                                  - Flow orchestration
                                                  • 1. Flow types
                                                    • 2. Flow elements and logic
                                                      • 3. Automated business processes and messaging
                                                        • 4. Flow configuration settings
                                                          • 5. Trigger conditions
                                                            - Activation templates
                                                            • 1. Contact point value selection
                                                              • 2. Activation template configuration
                                                                - Landing pages
                                                                • 1. Landing page components
                                                                  • 2. Landing page configuration
                                                                    Analytics & Performance Insights8%- Marketing data and insights
                                                                    • 1. Marketing performance insights
                                                                      • 2. Surfacing marketing data across Salesforce
                                                                        - Reporting and analytics
                                                                        • 1. Pre-built dashboards
                                                                          • 2. Matching dashboards to reporting requirements
                                                                            Consent13%- Consent management concepts
                                                                            • 1. Consent in customer engagement
                                                                              • 2. Consent and compliance requirements
                                                                                - Consent collection
                                                                                • 1. Consent banners on external pages
                                                                                  • 2. Consent banners on marketing landing pages
                                                                                    - Consent record management
                                                                                    • 1. Managing and updating consent records
                                                                                      • 2. Creating consent records
                                                                                        - Consent data model
                                                                                        • 1. Consent preference records
                                                                                          • 2. Platform consent objects
                                                                                            Data Modeling, Identity Resolution & Segmentation25%- Consumption and entitlements
                                                                                            • 1. Platform usage optimization
                                                                                              • 2. Marketing automation consumption
                                                                                                • 3. Data 360 consumption-based entitlements
                                                                                                  - CRM data ingestion and activation
                                                                                                  • 1. CRM objects and records
                                                                                                    • 2. Audience segmentation and activation
                                                                                                      • 3. Content personalization using CRM data
                                                                                                        • 4. Actionable Lists
                                                                                                          - Data 360 data model
                                                                                                          • 1. Data objects and Data Model Objects
                                                                                                            • 2. Connecting and harmonizing customer data
                                                                                                              • 3. Customer data activation
                                                                                                                - Identity Resolution
                                                                                                                • 1. Identity Resolution configuration
                                                                                                                  • 2. Linking multiple data sources
                                                                                                                    • 3. Unified customer profiles

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