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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Topic 2: Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Topic 3: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Topic 4: Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A. Segments
B. Templates
C. Campaigns
D. Recipes
Question 2
The Sitemap is implemented to manage which channel solution?
A. Email
B. Server-side
C. Mobile
D. Web
Question 3
Which three components of a recipe are optional when configuring a new algorithm?
A. Boosters
B. Decisions
C. Ingredients
D. Variation
E. Exclusions
Question 4
ETL feeds must follow explicit specifications and requires which type of file format?
A. Binary
B. TextDocs
C. JSON
D. CSV
Question 5
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Booster
B. Exclusion
C. Variation
D. Ingredient
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: D | Question 3 Answer: A,D,E | Question 4 Answer: D | Question 5 Answer: C |
