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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Topic 2: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 3: Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
| Topic 4: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What is the maximum number of user attributes you can setup per dataset?
A. 100
B. 500
C. 250
D. 50
Question 2
What are the three types of ingredients available for a recipe?
A. Catalog-based and Trending
B. Machine Learning
C. Co-Occurrence
D. Promotions
E. Recommendations
Question 3
Which global template do you select and customize to provide product recommendations on the homepage?
A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA
Question 4
Which scenario is a valid interaction studio use case?
A. Recommendations in email which are personalized at open time
B. Behavioural targeting with 3rd party audience data
C. Machine learning driven insights within a customer database
D. Recommendations in email which are personalised at send time
Question 5
What attribute and value is passed in the event API request for returning server side campaigns?
A. Source = Server
B. Server side are always returned
C. Server side = true
D. Server Side messages = 1
Solutions:
| Question 1 Answer: A | Question 2 Answer: A,C,E | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |
