IBM Cognos Business Intelligence Sales Mastery Test v2 : M2020-645

  • Exam Code: M2020-645
  • Exam Name: IBM Cognos Business Intelligence Sales Mastery Test v2
  • Updated: Sep 03, 2026
  • Q&As: 45 Questions and Answers

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IBM M2020-645 Exam Syllabus Topics:

SectionWeightObjectives
Business Analytics and Market Context9%- Business intelligence market trends
- Customer business challenges and needs
Sales and Prospecting Strategies33%- Presenting solutions to stakeholders
- Identifying sales opportunities
- Licensing and pricing overview
- Sales process and support resources
IBM Cognos BI Offering and Value Proposition58%- Core product features and capabilities
- Architecture and deployment models
- Benefits and use cases for different user roles
- Competitive positioning and differentiation

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Question 1

Which type of user benefits most from the unified workspace of IBM Cognos BI?

A. Line of business user
B. System administrator
C. Statistician
D. Data modeler


Question 2

An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A. Cognos was designed to take information from multiple applications and pull it together into a single platform.
B. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
C. Cognos allows organizations to select the appropriate roles that match their user behaviors.
D. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.


Question 3

What is the major weakness of competing enterprise business intelligence solutions?

A. Patched and stitched architectures.
B. Limited implementation resources.
C. Poorly rated by industry analysts.
D. Narrow and limited BI coverage.


Question 4

An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?

A. Cognos was designed to take information from multiple applications and pull it together into a single platform.
B. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
C. Cognos allows organizations to select the appropriate roles that match their user behaviors.
D. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.


Question 5

What is the main purpose of ad hoc reports in IBM Cognos BI?

A. To provide a detailed view of the financial health across the business.
B. To provide an easy and simple way to create a report and interact with it.
C. To provide a point in time picture of performance based on an operational database.
D. To deliver stakeholders a personalized experience based on a single report authored by IT.


Solutions:

Question 1
Answer: A
Question 2
Answer: B
Question 3
Answer: A
Question 4
Answer: A
Question 5
Answer: B

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